Most companies tell us they see advertising as a necessary evil. In competitive markets, a constant presence is not an option – as they say, "out of sight, out of mind". Sustaining that presence, with budgets from 3-10% of the company profits, requires a substantial investment and the return on that investment greatly impacts the success, even the existence, of a company.
Industry statistics show that only 1 of 3 advertisements are seen or heard, but 9 impressions are required to get a prospect to act. That means a company must provide 27 advertisements to gain the desired effect: buy, call, send, write. 27 print ads. 27 television spots. 27 radio commercials. 27 outdoor boards. No matter what market you’re in, this level of exposure isn’t cheap.
One of the big concerns we hear from Advertising Directors, Sales Managers and Brand Managers is their difficulty in generating sufficient interest in their products and services to justify their ongoing investment – getting their R.O.I. Media and frequency being equal, they say the differentiating factor is the creative - getting something that jumps out to their markets.
<title>Advertising</title>
"Media and frequency being equal, they say the differentiation is the creative - getting something that jumps out to their markets."
Member - American Advertising Federation
Ideahaus® has been able to help our clients develop successful advertising by creating an audible/visual distinction that gets attention and delivering a clear message to help the prospect create a vision of need for their product or service. Our Affiliates and Associates have worked with products and services in a wide range of markets. We have developed Print for newspaper, magazines and trade publications. We have produced local and national Television commercials and non-broadcast video for events, trade shows and kiosks. Our Radio spots have spoken to young and old in their language, and our Outdoor has covered billboards on highways and buses. Our knowledge of corporate identity helps us maintain branding issues of color, design and style throughout mediums, while our knowledge of the Solution Selling® sales methodology helps us focus on selling issues that create a vision in the mind of the prospect. 