Companies make big investments each year in brochures, direct mail and related promotional items. Marketing Directors and Sales Managers tell us their biggest challenge with developing marketing collateral is getting it to do its job – getting their prospect to take the next step. Call, write, register, try, buy. They understand that no matter what it looks like, who its going to, or how much it cost, eventually it ends up in the trash. And that’s okay with them. If it gets the prospect one step closer to the next step in the sales process, it will have served its purpose.
Creating effective marketing Collateral requires us to gain an understanding of our Clients sales process and to analyze the responsibility of each piece so that we can develop vehicles that generate measurable results.
Over the years, we've worked with brochures, direct mail, promotions, premiums, media kits, trade shows and event support. From single piece to full campaign, including flat, folded and dimensional. We've worked in spot-color, four-color and digital printing production and can provide traditional "camera-ready art" (including linotronic output and film) as well as electronic files (including PageMaker™, Quark®, Illustrator™ and PhotoShop™). We've supported client vendors, managed our Associate vendors and performed "hand-work" when required by budget or quantity. Once produced we've made sure each piece was delivered by managing direct mail lists, client-supplied lists, and even "special" delivery.
Jobsite.com is an online recruitment service for the construction and property management industries. We helped them create a buying vision to both employers and employees.
Tribune-Review distributes news and information as a daily newspaper throughout Western Pennsylvania. We helped them demonstrate the value of a promotion to generate advertising revenues.
Peppers Eyeware designs and produces fashion eyewear. We helped them ask the question that gets right to their product use.
Toyo Tanso is a global supplier of graphite products to the industrial markets. We helped them create a product differentiation by branding their technical sales tools.
<title>Collateral</title>
"No matter what it looks like, who its going to, or how much it cost, eventually it ends up in the trash. And that's okay, as long as it gets the prospect to the next step."
Member - American Institute of Graphic Artists
Alcoa is world's leading producer of primary aluminum, fabricated aluminum, and alumina. We created an poster series for "Bravo!", a global initiative that salutes the volunteer efforts of individual employees.Heinz produces and distributes food products for an international market. We helped them deliver product information to food critics nationally through an unexpected vehicle.
Sony in the business of building large screen television sets sold throughout the world. We helped them use their product familiarity to deliver a message about career opportunities.
EMi supplies software consultants to Fortune 500 companies. We helped the 30 year-old company reinvent themselves to helps sales and recruitment.
VCom is in the business providing information technologies to financial institutions. We helped them demonstrate how their technology helps businesses better serve their customers.
Crown Advisors specializing in recruiting and placing executives in the Construction, Real Estate and Property Management industries throughout North America. We helped intrdouce their most valuable asset and their brand of business intelligence.PMI provides audio and video production services to corporate and agency clientele. We helped PMI introduce their new identity using direct mail and advertising premiums.
CST, Inc. provides IT professional services to Fortune 500 companies. We helped CST develop a visual presentation to reflect their extensive knowledgebase.
Golden Quill Awards are awards presented by the Public Relations Society of America. We helped them celebrate the competitions winners by revisiting key events of the past.